To a lot of people absolutely nothing. I suppose it’s not that surprising after all the term ’employee engagement’ isn’t that inspiring or exciting.
I had expected business people to be more aware though; after all when you hear quotes like ‘85% more profit’ and ‘50% less absence’ in this economic climate you’d expect to see business owner/managers ears prick up. Maybe in the UK we’re just conditioned to hearing negative news stories (like how much a company had to pay out when they lost a tribunal) that when something positive comes along we miss it*/ignore it*/don’t believe it * (*please delete as appropriate)
Then there are those that have heard of ’employee engagement’ but, mistakenly, think it’s far too expensive for them to do anything about it. Fair enough engagement does sound expensive if you
- only associate it with big companies (who have deep pockets)
- and weddings (…may also require deep pockets)!
Employee engagement is relevant to every organisation that wants to stay in business or grow.
It’s the extras that make a wedding expensive. The big statement dress, the huge number of guests – the ceremony itself is not.
And that goes for employee engagement too.
Of course you can have glossy brochures, and tailor made training programs if you want but its really just about good systems, good management and leadership. Things like giving people clear targets and goals and sharing information about how the business is performing don’t have to cost anything. Except perhaps a bit of time and effort. But when you calculate the returns you can expect from engaging your people (unlike a wedding) you’ll understand you can quickly recover any costs that you might incur.
Then there are the people who, despite talking about engaging customers for years, think engaging your people is a pink and fluffy ‘nice to have’. Take a look at this latest report published on the newly launched www.engage4success.org website today (the product of a government taskforce on employee engagement) 94% of the world’s most admired companies believe that their efforts to engage their employees have created a competitive advantage
So can I ask you again – what does employee engagement mean to you?