Monthly Archives: June 2013

Can you hear me now?

In the last fortnight I’ve heard more than 10 talks including some great ones from Steve Cram, Brad Burton and 3Ease Partner Sian Perham.

Now since joining Hungerford Speakers Club I’ve taken a much more, critical, interest in ‘talks’ – I’ve learn’t just as much from evaluating them as I have from delivering them.

I can’t really understand why I look forward to going to the meetings. Who’d have thought I’d actually want to stand up and talk for 2 minutes on a topic that I have had no time to prepare for!

I joined Hungerford Speakers because I want to improve my public speaking skills; I want to be more confident at speaking in front of large groups. And I’ll be honest I feel some pressure, when my subject  is ‘engagement’, to be engaging!

Communication Hierarchy

Of course I know that the more engaging my talks are the more likely people will listen and act on what I communicate.

My ice-breaker speech (the name given to your first speech at Speakers Club) was about mindset. I suggested that there was no such thing as luck and that luck is actually a state of mind. Funny really I could have substituted the word luck with confidence ( at speaking) and reached the same conclusion.

The most engaging talks are those that persuade and inspire. Now, you may not like his style, but when I saw Brad Burton he did exactly that. Unconventionally dressed in jeans and t-shirt, speaking at pace and using the odd swear word, his confident delivery quickly built credibility. He tells you right up front his intention is to make you ‘get off your arse’ and makes powerful use of personal stories to connect with you, his audience, and get his point across.

In my experience too few of us aim to persuade and inspire. We set our sites much lower; most of our communication focuses on giving information. It’s safe. It’s quick. It’s boring. It’s ineffective. When you fail to keep peoples interest or attention they stop listening.

Statistics about engagement suggest that for the average UK organisation:

  • 30% of employees are engaged ie. motivated, committed and performing their best
  • 40% are not engaged ie. doing just enough not to get noticed and either looking or waiting for something better to come along
  • 30% are actively disengaged ie. unhappy, demotivated poor performers spreading disatisfaction

If you apply those statistics to communication in the workplace (communication being one of the main drivers of engagement)  it means;

  • 30% of messages are understood and inspire people to act on them
  • 40% are unclear and lead to confusion, inconsistent or incomplete action
  • 30% of messages are completely misunderstood and result in no action being taken or people doing the wrong things

How much of what you communicate is unwelcome, irritating background noise?

Good communication is free. Bad communication is very expensive – for every organisation.

If you want to improve your customer experience improve the way you communicate with your employees.

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