I’m not suggesting employee engagement is a waste of money. There are plenty of freely available studies that demonstrate the Return on Engagement (RoE) is potentially huge and would force me to withdraw a statement like that very quickly!
But I do believe spending lots of money on initiatives to drive up levels of engagement is wasteful.
In my opinion the things that drive up engagement don’t require a lot of financial investment. Engagement is about actions not words. You can write whatever you like on the side of a mug or in a glossy brochure. You can say whatever you want at your company conference or customer meeting. But no-one will be convinced until they see that what you say matches what you actually do. If you don’t have trust then you won’t get engagement.
Small and medium sized companies have been slower to adopt the idea of employee engagement. This is of course for a number of reasons but cost is definitely a significant factor. Most of the research in to engagement is based on the experiences and results of big companies. And that’s made smaller employers question whether they can afford it. My experience of employee engagement and increasing numbers of studies say they’re wrong.
There is just one reason NOT to spend money on employee engagement – you don’t need to.
What are your engagement tips?
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